During my internship at St. John & Partners, I led the complete rebrand of MidFlorida, repositioning the brand for the Gen Z and millennial audiences. The project included a refreshed visual identity, updated messaging, and a more vibrant approach to branding. I crafted designs and messaging emphasizing accessibility, community, and innovation, values important to younger demographics. This rebrand modernized MidFlorida’s image, making it more relevant and appealing to new members while maintaining the trust and reliability of the original brand.